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Adweek (23 May 2016)

Evaluate: The all-new Adweek beneficial properties information and data for advertising, media and ads execs that you simply can’t locate anyplace else. each one factor contains profiles and interviews with most sensible newsmakers, reviews of scorching advert campaigns, the most recent tendencies in print, electronic and ads and masses more.

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Extra resources for Adweek (23 May 2016)

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All franchises) Promoted to the top spot in March 2015 and tasked with cooking up a turnaround plan, Easterbrook, 48, has plenty of reason to be lovin’ it these days. Last month, the chain reported its all-day breakfast menu and McPick 2 meal deal helped boost same-store sales for a third consecutive quarter—this, following a twoyear decline. This month, the stock hit an all-time high. Even so, continued softness in the fast-food market overall means this CEO’s work is far from done. Along with closing underperforming stores and modernizing menus, he might be mulling a change in the direction of the company’s advertising.

Lancôme and Target recently became the first brands to run such units, doing so in Cosmopolitan’s Discover channel on the platform. ) Employees: 2,500 Now spanning 60 countries, the ridehailing app has been a cultural game changer, earning its share of boosters and detractors along the way. Persistent allegations of questionable business practices—including the sabotaging of rivals and plotting a smear campaign against journalists— have earned Kalanick, 39, a bad-boy image. In the past year, however, the CEO largely stayed above the fray—even though settling two lawsuits for a combined $100 million to avoid paying for employersponsored benefits didn’t exactly make for terrific publicity.

This month, the stock hit an all-time high. Even so, continued softness in the fast-food market overall means this CEO’s work is far from done. Along with closing underperforming stores and modernizing menus, he might be mulling a change in the direction of the company’s advertising. S. business (DDB and Leo Burnett have shared duties on the main account). S. business. ) A flurry of moves designed to shore up its global position included completing the acquisition of the remaining 50 percent of Don Julio, making Diageo a more muscular player in tequila, the fastestgrowing spirits category.

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