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Extra resources for Adweek (23 May 2016)
All franchises) Promoted to the top spot in March 2015 and tasked with cooking up a turnaround plan, Easterbrook, 48, has plenty of reason to be lovin’ it these days. Last month, the chain reported its all-day breakfast menu and McPick 2 meal deal helped boost same-store sales for a third consecutive quarter—this, following a twoyear decline. This month, the stock hit an all-time high. Even so, continued softness in the fast-food market overall means this CEO’s work is far from done. Along with closing underperforming stores and modernizing menus, he might be mulling a change in the direction of the company’s advertising.
Lancôme and Target recently became the ﬁrst brands to run such units, doing so in Cosmopolitan’s Discover channel on the platform. ) Employees: 2,500 Now spanning 60 countries, the ridehailing app has been a cultural game changer, earning its share of boosters and detractors along the way. Persistent allegations of questionable business practices—including the sabotaging of rivals and plotting a smear campaign against journalists— have earned Kalanick, 39, a bad-boy image. In the past year, however, the CEO largely stayed above the fray—even though settling two lawsuits for a combined $100 million to avoid paying for employersponsored beneﬁts didn’t exactly make for terriﬁc publicity.
This month, the stock hit an all-time high. Even so, continued softness in the fast-food market overall means this CEO’s work is far from done. Along with closing underperforming stores and modernizing menus, he might be mulling a change in the direction of the company’s advertising. S. business (DDB and Leo Burnett have shared duties on the main account). S. business. ) A ﬂurry of moves designed to shore up its global position included completing the acquisition of the remaining 50 percent of Don Julio, making Diageo a more muscular player in tequila, the fastestgrowing spirits category.