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Behavioral Sciences

Answering Questions: Methodology for Determining Cognitive by Norbert Schwarz, Seymour Sudman

By Norbert Schwarz, Seymour Sudman

In Answering Questions the authors current a precis of the newest learn at the options and strategies used for uncovering the cognitive and communicative procedures utilized in answering survey questions. these within the fields of social and behavioral technological know-how, survey and advertising learn, body of workers and software review, mental and academic checking out, and numerous different fields will locate this a pragmatic, resource.

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Extra resources for Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research

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It seems possible that at least some respondents omit or telescope events or use some other retrieval strategy to respond to questions on these topics. For example, respondents' answers to earlier questions about other telephone experiences are readily accessible in memory and they may be used to form responses. It is also possible that respondents use a variety of judgment heuristics. For example, respondents may generate evaluations by extrapolating from service experiences from other providers, such as electric utilities.

Or "How old were you on your last birthday? I think you said you were twenty-four. " The situations in which a verification might be useful and appropriate vary greatly and the techniques interviewers use for verifications are similarly diverse. Although we have not studied them closely, it seems that most verifications are constructed both to show that the interviewer has heard the respondent and to show that the answer is the respondent's own. In listening to actual interviews, however, it is sometimes difficult to determine whether the interviewer has changed the wording of a question as part of an acceptable verification or for some other reason that may have less justification under the rules of standardization.

52-53 and Marlaire and Maynard, 1990, p. 89). Often in survey interviews, as in the testing sequences Marlaire and Maynard studied, the receipt is followed by a silence. During the receipt and this silence, the interviewer is engaged in recording one answer and preparing to ask the next question. S. Bureau of the Census interviewers for a test of redesigned questions about labor force participation for the Current Population Survey (CPS). The information available to us on the audiotapes approximates that available jointly to participants speaking on the telephone.

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